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In our latest culture report feature, we dive deep into the journey and artistry of Ksoundz an artist and a music producer, he spoke about his art ,views on love and relationship and his vision of empowering creatives through creacove where he serves as the director of creativity. Through this innovative platform, he is on a mission to empower creatives by bridging the gap between tech and art. For Ksoundz, empowering creatives is more than just a vision—it's a calling.
Credits:
Creative Producer : Meji Owolabi
Photography : Bolaji Anisulowo
Styling / Wardrobe: Tayo Odofin
Assistant Creative Producer: Bisola Williams
*Can We Meet You? Can You Tell Us About Your Journey as an Artist, Entrepreneur, and Music Producer?
My name is Nosa, people know me as Ksoundz A.K.A The King Of Sounds. I am an artist, a music producer, and the creative director of Creacove. From a young age, I've always been intrigued by the power of music to evoke emotions, tell stories, and bring people together. Whether working on a Record in the studio or working on a tech related project. I pour my heart into every aspect of my artistry.
*Congratulations on the release of your new song "Handsome"! We heard it and we were blown away. What’s the inspiration behind it and we would like to know your views on love and relationships?
Thank you! "Handsome" was inspired by my personal interactions with women of my generation. As it is today, there's a prevalent emphasis on material wealth and status over intrinsic qualities. The truth is "Most women don't want fine boys, they want "Handsome guys" with hands wey something dey (General Laugh). Personally, I believe True love and relationships are beautiful aspects of life that can bring a lot of joy and fulfillment. Right now, though, my main focus is on building up myself and my music career. I believe it's important to prioritize personal growth and pursue one's passions before committing to a relationship. However, I'm open to the idea that in the future, when the timing feels right and I meet someone who aligns with my values and goals, I might be open to exploring a relationship.
*With the release of "Handsome" and your ongoing work at Creacove, what are your goals and aspirations for the future? Are there any upcoming projects or initiatives that you're particularly excited about?
"Handsome" is a big step forward for me, and my main goal right now is to keep making music that people enjoy. I want to continue growing as a producer and artist and connect with listeners through my songs. At Creacove, I aim to help other creatives navigate the challenges of the industry so they can focus on what they love doing most: creating. As for upcoming projects, I'm really excited about some collaborations in the works and exploring new ways to support creatives through Creacove.
*Have you ever struggled with any creative setbacks? If so, how did you overcome them?
Yes, I've definitely faced creative setbacks before. Sometimes I hit roadblocks when writing songs or struggle to come up with new ideas. When this happens, I try not to get too discouraged. Instead, I take a step back, maybe switch up my routine, and give myself time to recharge. I might also seek inspiration from other sources like books, movies, or nature. Sometimes just taking a break and coming back with fresh eyes and ears can make all the difference. And if all else fails, I remind myself that setbacks are a natural part of the creative process and that perseverance is key.
*One artist you would like to work with and why?
We have a lot of OGs doing great things in the game right now. Don Jazzy, Burna Boy, Davido, Wiz and Olamide are all great artists that I have ultimate admiration for but collaborating with Burna Boy would be a dream come true for me.
*Finally, what advice would you give to aspiring artists and music producers who are looking to make their mark in the industry, based on your own experiences and insights?
It's important not to let negative opinions or doubts from others deter you from pursuing your dreams. While constructive criticism can be valuable for growth, it's essential to have confidence in yourself and your abilities despite any naysayers. Believe in your vision, stay focused on your goals, and keep moving forward with determination and resilience.
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